American Eagle — Samtha Bryant

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American Eagle

Designer, Men’s and Women’s Sweaters

New York, NY | 2019–2022

joined as an Associate Designer during December 2019, and then later promoted to Designer. Excelled despite mass re-structuring and layoff’s during the pandemic peak for American Eagle.

Key Achievements

Reversed five years of declining men’s sweater sales by presenting buyers with youthful patterns, textures and silhouettes not found elsewhere in the marketplace; AE tripled the men’s sweater budget for Holiday 2022, with two in-store table assortments versus previous online-only sales.
Drove quality, consistency and efficiency through curating a selection of yarns for each season. Then tested stitches and patterns through targeted knit-down development. Knit-downs gave buyers confidence in platforming yarns, ensuring supply of fibers at a competitive price.
Turned liabilities into sellable products by using creative stitch and knit-down development to combine and repurpose yarns that had already been purchased that could not be used as is. Saved over 60 thousands dollars worth of yarn liability from the 2021 season.